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Wednesday, 16 March 2011

P2i @ Mobile World Congress 2011

With the success of CES behind us, we turned our attention to the Mobile World Congress (MWC) which took place on the 14-17th February in Barcelona.

MWC is the mobile industry's key event with more than 49,000 attendees in 2010 and in 2011 the event was bigger than ever making it a perfect time for P2i to introduce Aridion™ technology to key businesses and decision makers in the mobile phone sector.

Having never attended MWC before the buzz that our technology generated was incredible. Throughout the show we found that people were often returning to the booth bringing colleagues with them to see the demonstration for themselves. From this it was evident that businesses could visualize the potential benefits of incorporating our technology into their existing or new products.

Similarly to CES, we again had our holographic display, videos and the now famous tissue demonstrations. The latter proved to make appealing video footage as we were filmed numerous times, all of which can be seen via our YouTube channel. One video stood out in particular for the amount of coverage that it produced, Microsoft's Channel 9 interview with Eric Cohill, President, P2i Inc. has now been viewed over 14,000 times as well being 'retweeted' and uploaded to countless Facebook and YouTube platforms. You can see this video below:

With a host of videos and interviews (many including myself) as well as articles written about the technology, including leading Spanish technology blog Xataka Movil and Brazilian site Baixaki we have been delighted with the interest generated from our presence at MWC. To top it off many contacts were aware of us from our attendance at CES in January.

You can see a collection of our images from MWC on our Flickr page
Next up for P2i is AudiologyNOW! Where we will be showcasing Aridion™ 8, a versatile bench top machine designed specifically for the hearing aid industry - watch this space.

In the meantime if you have any questions about Aridion™ technology please do get in contact or you can visit the Aridion site.

Dr. Stephen Coulson - CTO

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