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Wednesday, 7 September 2011

Hi-TecKnowledgy - V-Lite Infinity featuring ion-mask™

Back in March we posted an article on the V-Lite Infinity Trail Running shoes featuring ion-mask™, which you can read here.

Since then the Infinity story has gone from strength to strength picking up a host of awards along the way including the Health Magazine Gear Award for the best trail running shoe (women's shoe) and the Best New Trail Shoe Award from Running Network. You can see Hi-Tec talking about the awards and the shoes at the Outdoor Retailer here.

V-Lite Infinity HPi

However, the success did not stop there. The Liquid Mountaineering viral that promoted the Infinities has now surpassed 10 million views and was even featured in an episode on the hit Discovery Channel TV show, Mythbusters:

The campaign has also been used by The Times 100 as a case study example of 'Using promotion to position a brand' which you can read here.

With the Infinity range gather a strong momentum, Hi-Tec have now produced a series of videos, filmed at the 'Hook and Bullet' lounge. Already covering the Cascadia eVent HPi (also featuring ion-mask™) the latest video focuses on the V-Lite Hpi version of the Infinity range and looks at the 'sciencey' stuff in your shoes. You can be one of the first to view it below:

Do you own a pair of Infinity's? If so, we would love to hear how they and the ion-mask™ technology works for you. Also if you have not played the Infinity Run game yet, why not give it a go.... You can also find out more about the technology that makes the Infinity 'run on water' here?

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