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Tuesday, 26 April 2011

'Running on Water' - Hi-Tec's Liquid Mountaineering featured on MythBusters

'Liquid Mountaineering', launched last April as a viral on YouTube, has taken the world by storm. With nearly 10 million views to date, it has even started a new sports phenomenon with a whole host of videos emerging of attempts to run on water, including Liquid Mountaineering arrives in AmericaRipple Runner and St. Andrews Surface Tension.

While all are very good, it is the original that has really captured the imagination:

All this exposure has caught the attention of Discovery Channel's 'MythBusters' program who were keen to put the myth to the test - can you actually run on water?

As you can see from the amount of views and spin-offs video that the viral has generated, it is a question that many people want an answer to. So on Wednesday's edition of MythBusters, the episode entitled 'Running on Water' was aired. You can see highlights from the after show edition below:

The viral all stems from Hi-Tec's development of their Infinity range which includes P2i's ion-mask™ technology or the 'totally water repellent coating' that is mentioned in the video. From this the 'Walk on Water' idea was born and a few months later Hi-Tec revealed all with the 'Making of Hi-Tec Liquid Mountaineering'...

Awarded the coveted: Best Viral Mockumentary from Ad Age, Liquid Mountaineering has been a huge success for Hi-Tec and the coverage on MythBusters tops off a very successful campaign.

Want to know more about the shoes featured in the video? You can see the collection and learn about the Infinity story here.

1 comment:

  1. Remember “Liquid Mountaineering”, those guys running on water? Well, the boys got their own game now (sponsored by Hi-Tec, I guess...), called The infinity Run. Basically it allows you to run on water yourself now (and get eaten by crocodiles, sharks, Amazon indians and such ;).) Pretty awesome! Check it.

    Keep up the good work!