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Wednesday, 18 May 2011

Teva launch their first mountain bike shoe featuring ion-mask™

Outdoor pursuits in particular mountain biking, is popular the world over but ensuring you have the correct footwear to match the conditions can be problematic. Help is at hand now though, thanks to Teva and ion-mask™.

Founded by a guide on the Colorado River in 1984 (who went on to produce the world's first sports sandal), Teva now lead the way in which we can engage with our environments, especially those involving water.

As Chris Hillyer, Product Line Manager for Performance Products at Teva describes it: "Water presents a paradox to Teva. It provides a year round playground but also a number of challenges, as anyone who has ever ended up with soaking wet shoes can confirm."

With this problem in mind, Teva have taken their product development one step further with the introduction of our ion-mask™ technology to their latest range of shoes for mountain biking - the Links.

The Links bike shoe is Teva's first venture into mountain biking footwear and has been designed in conjunction with professional mountain biker Jeff Lenosky, also known as the 'father' of freeride mountain biking and creator of the Mountain Games. Teva, have sponsored the games for the last five years and it is now recognized as one of the premier freeride competitions in the country.


Teva's Links Mountain Bike Shoe
The Links shoes incorporate a host of features ensuring the user remains in maximum comfort throughout the biking experience. Designed specifically for use with flat pedals and featuring Teva's Spider365 sticky rubber soles to offer maximum grip, the shoes also feature a Shoc-Pad for cushioning while on the uppers, flexible armor has been introduced in the key wear areas. Adding to this, Teva has incorporated ion-mask™ to ensure that however wet the conditions are underfoot the wearer remains dry and comfortable.

The Links are due for launch in the UK in early August 2011 but they are already being reviewed online, including Bike Rader and Outdoors Magic and if you are in America, then they are available from the official Teva site.

You can find out more about Teva here or watch their official video below:




Want to know more about ion-mask

ion-mask™ is our technology for lifestyle applications including footwear, textiles, gloves, hats and apparel. You can find out more on the ion-mask™ page or watch the technology in action below:



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